WARBY PARKER WON THIS WEEK🤓
AND OTHER BRANDS THAT DID TOO.
Hi everyone! Happy Friday. This was a big week, as you probably noticed from the increase in our posts - some days featuring around 9 posts, compared to our usual 6. Before we dive into this week’s newsletter, we want to remind you about our interview with the one and only Brooke Devard, the Founder of Naked Beauty, where we discussed her new fragrance:
As a team deeply inspired by the fragrance industry, we asked Brooke all about her experience creating the product, from the research and development process to the creative direction and branding of the bottle, and how she plans to amplify the launch. If you love perfume, are a beauty enthusiast, or just love Brooke, be sure to check out the piece.
And that brings us to today. As always, this newsletter will be divided into the following sections: Campaigns, Launches, and Partnerships, in that order. We’ll be covering the following topics and more:
Campaigns amplifying the launch of a new collection that took social media and the internet by storm
More evidence that tapping small and medium-sized influencers for campaigns can help your brand achieve cultural relevance
How this brand won by partnering with this individual on a reel whose theme felt so naturally tied to their products
Without giving away too much more, let’s get right into it. Happy Friday!