Unpacking why paparazzi-style content (and collabs) are trending on social media
An interview with Deuxmoi and Cat Quinn of MAC
Happy Sunday! Hope everyone had a lovely weekend. We’re here to help distract from the Sunday Scaries with a very exciting edition of our newsletter featuring an interview with two very special people who most of you probably love, follow, or regularly keep up with, just like we do. More on that in a bit.
Before we dive in, a huge shoutout to MERIT, who just launched what might be our favorite campaign of theirs yet, in honor of their new tinted moisturizer, "The Uniform.” The campaign paid homage to iconic individuals and voices who truly owned their uniforms - from Steve Jobs’ signature black tee and denim, to fashion icon Recho Omondi, who shared a reel about why she personally loves a uniform.
By the time the product was announced, the campaign had already made its message clear: SPF should be an essential part of your daily beauty ‘uniform’ - something you reach for every day, you’d never think twice about not putting it on your skin. We highly recommend checking it out. It’s a masterclass in creative direction and brand storytelling - effortlessly tying the concept of minimalist beauty to the idea of a uniform. Low-effort but elevated: the quintessential spirit of the MERIT brand.
And now, for this week’s newsletter. We’ve got a lot to cover, from trends in the hair care space, to brands' ongoing fascination with paparazzi-style content, the hottest beauty and sports partnerships, and other news you’ll want to know. Without further ado, let’s get into it.