TSA BINS WALKED SO THESE COULD RUN👀

AND OTHER THINGS WE'RE KEEPING OUR EYES ON

In case you missed it, on Tuesday, we interviewed Ryan Weaver, Executive Producer and Creative & Brand Lead of Overdrive, the new drug safety and harm reduction brand founded by Brian Bordainick, co-founder of Starface, Julie, and Blip. When you bring two geniuses together, magic happens, and we had the honor of chatting with Ryan about just that: Overdrive’s branding and design, audience and content strategy, and plans for amplification, both in real life and through out-of-home activations. In case you were wondering, we’ve been loving the billboard they shared with us - it’s everything:

We often talk about disruption when it comes to new brand launches, but this is a brand that’s truly disrupting the drug safety market through a content-first approach that leans into entertaining material and creator partnerships - our favorite duo. This brand is actually trying to solve an extremely important and relevant problem in this country in a novel way, which is really impressive, especially considering how saturated the consumer landscape is. If there’s one thing you read this week, we hope it’s this interview.

Also, if there’s one thing you watch this week, we hope it’s this (and it’ll only take you 49 seconds):

@kiramackenzNo gatekeeping here!! 🙅🏽‍♀️ #brandstrategy #consumerbrands #marketingtips #marketingtools @Nik Sharma @PEOPLE BRANDS AND THINGS @Casey Lewis

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Shoutout to Kira, Chief Brand Officer of SET Active, for making this video and the mention. The work we do often feels intangible, but seeing people actually talk about it (and outside of Instagram!) is so cool - a real pinch-us moment!

And now for the main event of the week: our weekly roundup. As always, we’re going to share the hottest campaigns, launches, and partnerships of the week (in that order), but we’ve also decided to include a new section at the end with things that have been on our minds recently. From posts by brands that might be teasing something new, to new static formats we’re seeing all over social media. Thanks for being here! Let’s get into it: