Happy Friday! We hope you all had a great week. Usually, we divide these roundups into three sections: Campaigns, Launches, and Partnerships (in that order). But, this week, we noticed a lot of the news could be grouped by trends or patterns we’ve been observing, either in strategy, execution, or general themes. So, we’re introducing a new breakdown just for this week: Patterns, X Theme (read to find out), and Other News, including the usual Campaigns, Launches, and Partnerships.
Here’s a sneak peek:
The hottest new accessory brands have been launching exclusively at pop-ups and other events.
Why the line between social and OOH amplification is being blurred, with examples that prove this.
A mouth-watering theme that completely dominated the consumer landscape this week, and all the news you need to know about.
As always, drop a comment or DM us if there’s something you want to know more about or if we missed something. Without further ado, let’s get into it!