"There’s a real difference between reach and devotion."

Why marketing IS pop culture, inside Gap's legendary comeback, and creator learnings from Cannes Lions.

What a week it has been! In the spirit of all the collab photo dumps we’ve been sharing on Instagram, we're sharing our own camera roll from the week - great views, tiramisu, sunsets, and more fun moments:

In today’s letter, we’re recapping the biggest highlights and takeaways from Tuesday and Wednesday - from Spotify sessions with Gap’s CMO, John Summit, and LinkedIn’s CBO, to a look back at Spotify’s nighttime performance and the incredible transformation of their beach space. There is a LOT of juicy stuff in this newsletter that we didn’t post on Instagram, so definitely recommend reading through this one.

We’re also sharing insights from Bridget Evans, Spotify’s Global Head of Business Marketing, on how this year’s theme of fandom influenced their talent strategy - both the daytime speakers and nighttime artists.

We hope you enjoyed our takeover, with an inside look at Spotify Beach. If it wasn’t already obvious, it’s the place to be during Cannes Lions, and we’re so grateful to have followed the Spotify team throughout the week to cover the event. Until next year!