THE STARS OF NYFW SHOWS WERE THEIR BRAND SPONSORS💄
THE STARS OF NYFW SHOWS WERE THEIR BRAND SPONSORS💄
JULIE SCHOTT'S BRANDS DID NOT DISAPPOINT, AS USUAL.
REFERRERS GET REWARDED:
Getting access to our paid content is EASY. All you need to do is refer PEOPLE BRANDS AND THINGS to your people and win FREE paid subscriptions. As a reminder:
3 referrals = 1 month FREE
5 referrals = 3 months FREE
10 referrals = 6 months FREE
PEOPLE BRANDS AND CONTENT:
Two huge interviews dropped this week, and they couldn’t have been more different. See below for a quick refresher, or a good weekend read:
The Poppi-Mart Team Talks Paris Hilton and What’s Next: Read this if you’re interested in IRL activations, building community, or simply care about Poppi.
Breaking the Internet in the Name of Situationships: If you’re familiar with situationships, obsessed with beaded jewelry, or love witnessing brands break the internet, this piece is for you.
We’re FINALLY on the hunt for contributors. If you’re interested in covering a campaign, launch, or partnership, hit us up!
BIG BEAUTY ENERGY THIS WEEK:
Summer Fridays’ Birthday-Inspired Drop: In celebration of their 6th birthday, Summer Fridays unnveiled the latest addition to their Lip Butter Balm line: Birthday Cake. It’s pink, shimmery, and essentially everything you’ve ever wanted. And speaking of dessert and beauty…
Hailey Bieber’s New Erewhon Innovation: Hailey (and Rhode) are back with another Erewhon collaboration, and this time, they’re turning Hailey’s iconic Strawberry Glaze smoothie into a soft serve creation. Every purchase comes with a Rhode scratcher. Who knows, you might just win their new viral phone case! The dream.
Sol de Janeiro Takes New York and Aspen: Following their rebrand, Sol de Janeiro is investing in pop-ups to acquaint consumers with their updated visual identity, boost brand awareness, and celebrate their Brazilian culture. Visitors get free samples, brand merch, and ‘mood-enhancing’ massages, among other sensory experiences. Ooh la la!
NOW, IT’S TIME TO CONNECT SOME DOTS:
Two of Our Favorite Brands Hit Sephora: After much anticipation, Dieux and Soft Services have announced their launch in Sephora. It’s a major step for these two brands, emphasizing their widespread success. Congratulations to both!
Man on the Street (With a Stand and Table): Soho is being taken over by brands setting up stunts to promote their latest campaigns, products, or activations. This is evident by Jolie’s oyster giveaway, Daiya Foods’ grilled cheese table, and Brunch’s Valentine’s-themed table, all of which occurred over the past couple of weeks. Who’s next?!
THE MAIN TAKEAWAY TO REMEMBER:
