The PR mailer that took the cake for us this week - literally.
Brands nailing campaigns - mailers, creative direction, you name it.
It was a big week, and not just because of all the news that kept us extremely busy. This week, Marta Freedman brought her Air Milkshake gifting suite to New York City, and as always, it was filled with so many products from both new and familiar brands - an experience thoughtfully curated with the extraordinary love and attention that only Marta herself could bring to life.



If you’re a brand of any size, we highly recommend getting in touch with Marta to see how you can get involved in her next gifting suite. Being able to connect with her community in such a personal, meaningful way is truly one of the most impactful placements of all.
Today, we have a ton of great news to cover, so we’re keeping the introduction short. Here’s a quick overview of some of the PEOPLE, BRANDS, and THINGS featured:
Examples of how the wedding theme completely took over this week, from PR mailers to IRL experiential activations.
It was a big week for the '90s, with brands grounding their campaigns and experiential creatives in nostalgia.
Brands are creating things that extend far beyond their traditional products, crafting a new kind of ‘merch.’
And so much more, as always. Without further ado, let’s get into the roundup: