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As we all know, branding is powerful. The look and feel of a product forms consumers' first impression. It's what inspires them to pay that extra amount, sometimes even a substantial amount, for what could be the same product, just because of its appearance. The most compelling brands take this a step (or steps) further with the creation of a ‘brand world’. In other words, the visual universe that houses the brand. It’s the lively backdrop, the imaginary universe you build in your head, based on the brand’s mood board — the color palette, the art, the architecture, and so forth.

Here at PEOPLE BRANDS AND THINGS, our favorite brands are those that have created strong visual worlds. They span across categories, from food to beverage, entertainment, beauty, and beyond. That’s part of their appeal—they are so much bigger than their direct categories, so expansive (yet creatively cohesive), that any future expansion could seamlessly integrate into the world itself:

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