SHOWER FILTERS ARE THE ULTIMATE V-DAY GIFT🚿

FT. JOLIE'S FOUNDER ON THEIR NEW NYC POP-UP

It’s officially February. One month down! While this month is home to special occasions like the Super Bowl and Leap Year (felt important), let’s face it - the spotlight is on Valentine’s Day. Or Galentine’s Day, or whatever self-love-inspired holiday we’re celebrating this year.

Like most holidays in this country, the marketing machine for Valentine’s Day kicked into gear early. By January 2nd, every drugstore seemed to have transformed that one rotating holiday aisle into a sea of red and pink overnight. The phenomenon didn’t stop at retail - indie brands wasted no time in revealing their Valentine’s Day-inspired products and collaborations in early to mid-January. We covered many, some of our favorites including:

• Deux: Not-So-Red Velvet Donut Holes

• Alice Mushrooms: Happy Ending Adaptogenic Chocolates

• Fresh Sends: Custom Tony’s Chocolonely Bars

This year, brands are elevating their game by bringing the celebration offline, launching experiential activations around this holiday: