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Happy Friday! This week, we had the honor of interviewing one of our favorite creators, internet stars, and now, authors - Macy Eleni. We discussed her new book, “Second Chances: The Ultimate Guide to Thrifting, Sustainable Style, and Expressing Your Most Authentic Self”:

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Macy is one of those people who has it - she’s an incredibly talented content creator, an advocate for mental health and sustainable fashion, and a creative visionary whose love of vintage magazines (and shopping) inspired her new book. We asked her all about her decision to write a book, what the process was like, and how she tackled the visual aspects, from photography to graphic design. She also shared what’s next for her, and in true Macy fashion, she has big plans lined up - you won’t want to miss it.

Now, onto today’s letter. As always, this will be divided into three sections: Campaigns, Launches, and Partnerships. Sometimes there’s crossover between categories, so we do our best to place each item where it makes the most sense. Here’s a sneak peek at what’s covered:

• Several beauty brands are expanding existing lines with new product launches, many featuring proprietary, original formulas.

• If you’ve been following our letters, you know we LOVE a tear-off tab flyer, and this one definitely takes the cake.

• This partnership proves yet again that selecting the right talent can skyrocket a collaboration and get people talking about far more than just the product.

Give us a shout if there’s something we missed, and let us know in the comments what you loved most this week. Thanks for reading!