Music videos are a very powerful marketing channel - these collabs are proof of that
The many luxury beauty and pop star crossovers
Our favorite part about running this account is being able to connect with all of you. This week, so many of you made us smile with all the love, and we wanted to say a big thank you, starting with one of our OG readers, Kate Whalen. In her Substack, she mentioned PEOPLE BRANDS AND THINGS, writing:
As an account that regularly works with in-house and agency teams, this means a lot. Our goal is always to spotlight the brands doing really cool work, and more importantly, the incredible teams behind it all, doing the heavy lifting.
Side note, but also related: we did not realize paid subscribers leave notes. Shoutout to all of you who made us smile real big❤️
Kathryn: "YOU GUYS ARE BRILLZ"
Mimsie Roberts: "I want to work in PR and often find myself talking about this account in interviews. It is so creative and I love staying up to date on collaborations and brand marketing"
Bella: "I work in brand partnerships & collaborations at Authentic Brands Group and your account is my favorite place to stay in the know about what’s going on in my industry!!!! Obsessed.”
CJ Ramsdell: "My go to source for culture and all things consumer.
Lillie Sun: "i love this so much, i hope to one day build my company so fcking good that you guys do a profile on us <3"
Our social and Substack are what they are because of all of you and your endless support. We’re committed to continuing to educate and spotlight all things consumer culture, creativity, and consumerism, so we truly appreciate all the partnership.
With that, let’s get into today’s letter, filled with trends to know and our three favorite pieces of news from the week that we really need to talk about: