INSIDE SUSAN ALEXANDRA'S COLLAB WITH VANS👟
FT. SUSAN KORN, FOUNDER + DESIGNER OF SUSAN ALEXANDRA
In a world dominated by minimalism, quiet luxury, and understated…everything, Susan Alexandra is a breath of fresh air - a vibrant and colorful celebration of individuality and community. The brand allows you to be unapologetically you and lets you freely embrace your personal taste, despite societal norms. As a collective, the brand’s immersive world transports us into a fantastical world of whimsy and nostalgia. See for yourself:
While best known for their customizable charms and beaded bags - including a playful take on a martini glass and the classic ‘I Love NY’ tote - Susan Alexandra collections span a variety of industries ranging from fashion, to pet, Judaica, and even homeware. That’s why they define themselves as a ‘lifestyle’ brand. Their pieces have been worn by countless celebrities, and they even have a product named after Gigi Hadid who is frequently spotted wearing her own Susan Alexandra pieces. Their campaigns consistently spark conversations due to their ability to powerfully defy and subvert expectations: