COCO GAUFF, BALLETCORE, AND CAMP🎾
A WOMAN WITH MANY TALENTS
Welcome to today’s roundup. We’re covering a wide range of news, but before we get there, we’re re-sharing our interview with Zac Coughlin, Founder and CEO of Zac’s Sweet Shop. For those of you who own or work at a consumer brand, they do custom everything, making their sweets a no-brainer for events, mailers, you name it. Also, for those wondering, no, we’re not getting paid for saying that - we just love them. They make the BEST chocolate-covered Oreos (and pretzels) we’ve ever had:
Now for the news you loved the most this week. Unsurprisingly, everyone was very excited when Poppi announced their partnership with Chipotle. They made the announcement on social media with a video wrapping a Poppi can in foil to resemble a burrito - love it. It’s a nationwide partnership, offering Poppi’s Strawberry Lemon and Orange soda flavors at restaurants across the country:
And that brings us to today’s letter, divided into three sections: Campaigns, Launches, and Partnerships (in that order). It’s a very random assortment this week, but here’s a brief overview in case you’re curious:
While we love a good trend, we also appreciate going against the grain, and this brand did just that with their ‘anti-trend’ campaign.
This campaign proves that selecting the right talent can help a brand skyrocket in cultural relevance.
A brand partnered with a viral creator on content that felt very organic but also helped with brand awareness.
Branded summer camps continue this week on the lake and at national parks across the country.
Balletcore is not slowing down any time soon, and these two partnerships from this week prove that.
Let us know if there’s anything we missed or any piece of news you’re particularly obsessed with. We always love hearing from you! Without further ado, let’s get into it: