In case you missed it, on Tuesday, we interviewed Ryan Weaver, Executive Producer and Creative & Brand Lead of Overdrive, the new drug safety and harm reduction brand founded by Brian Bordainick, co-founder of Starface, Julie, and Blip. When you bring two geniuses together, magic happens, and we had the honor of chatting with Ryan about just that: Overdriveās branding and design, audience and content strategy, and plans for amplification, both in real life and through out-of-home activations. In case you were wondering, weāve been loving the billboard they shared with us - itās everything:
We often talk about disruption when it comes to new brand launches, but this is a brand thatās truly disrupting the drug safety market through a content-first approach that leans into entertaining material and creator partnerships - our favorite duo. This brand is actually trying to solve an extremely important and relevant problem in this country in a novel way, which is really impressive, especially considering how saturated the consumer landscape is. If thereās one thing you read this week, we hope itās this interview.
Also, if thereās one thing you watch this week, we hope itās this (and itāll only take you 49 seconds):
Shoutout to Kira, Chief Brand Officer of SET Active, for making this video and the mention. The work we do often feels intangible, but seeing people actually talk about it (and outside of Instagram!) is so cool - a real pinch-us moment!
And now for the main event of the week: our weekly roundup. As always, weāre going to share the hottest campaigns, launches, and partnerships of the week (in that order), but weāve also decided to include a new section at the end with things that have been on our minds recently. From posts by brands that might be teasing something new, to new static formats weāre seeing all over social media. Thanks for being here! Letās get into it: