Happy Friday! It’s been a big week here at PEOPLE BRANDS AND THINGS, from a very exciting feature, to one of our favorite founder interviews to date. We’ll start with the feature.
Thingtesting featured us in a piece titled, “Meet PEOPLE BRANDS AND THINGS: the social media account that everyone is talking about.” Pinch us! They asked us to rank our top 5 campaigns of the year so far - it was no easy feat, but we pulled together a list of the work we believe will be remembered based on innovation and cultural impact:
They posted the list on social media above, but we also answered a bunch of in-depth questions about PBT and the magic of brand collaborations in the full story linked above, also here again.
Also, we want to take this time to remind you of our fun interview with Laney Crowell, Founder and CEO of Saie, about “Club Roseglow,” their new private social club run exclusively on Instagram:
She shares more about this concept from a strategic and creative point of view, the role of the channel during and post-Roseglow launch, and some details on what we can expect from the brand. You’re going to be seeing a lot more of Roseglow in the coming weeks, so this is not one to miss!
Now for our weekly recap on the most liked photo of the week - well, photos, plural, because we’re sharing our top two. First up, we have Rhode’s New York-inspired graphic announcing their Soho Pop-Up. The stickers are creative, tying into iconic New York City emblems while also evoking a sense of nostalgia. One of our followers mentioned that these designs reminded them of past Glossier stickers, and others speculated that the middle photo might be a subtle hint at a specific type of sticker Hailey previously teased: pimple patches. Guess we’ll have to wait and see.
Coming in close at #2 was Jake Shane’s video promoting Sol de Janeiro’s Rio Radiance SPF 50 Body Spray. There are many reasons you all probably resonated with this, but apart from the fact that he’s a comedic genius, we’ll highlight a few:
BRAND ALIGNMENT: His content is authentically tied to his brand. This video didn’t feel like an ad but rather a natural extension of his existing content.
CREATIVE EXECUTION: He thinks outside the box. Whether it's through his skit-format or by putting on a giant felt costume, he always keeps his followers on their toes.
FRIENDSHIP INTEGRATION: He always finds ways to incorporate cameos from his close friends and family, whom his followers know and love. This time he featured Brett Chody. These moments make Jake feel grounded and relatable.
And that brings us to this week. As always, this weekly roundup will be divided into three sections: Campaigns, Launches, and Partnerships. This one was particularly fun to write because we connected the dots between recurring themes and marketing strategies across various categories. Here’s a sneak peek:
The Paris Olympics are around the corner, and here are some of the athletes brands have top of mind.
New launches from brands and podcast hosts that we have not yet posted on our social media page.
Felt mascots are an essential item for any brand, and not just because Jake Shane rocked one this week.
These brands are breaking the fourth wall, investing in innovative initiatives to spotlight their team.
Numerous partnerships in the music industry are amplifying creative work and talent.
Drop a note in the comments if there’s any news we missed or anything you especially loved. Also, if there are any founders you’re interested in hearing from, that’s helpful information too. Welcome to this week’s roundup: